Time to Ride.
Alternative transportation has finally gone mainstream. Riding the bus is no longer a stigma, but doing the right thing. Hybrid cars aren’t just for the Birkenstock set, they’re the hip new status symbol of the enlightened. And bicycles have been rediscovered as an urban transportation solution.

We say it’s about time. Our first City and Street bikes were birthed in the 1980s, and while other manufacturers kicked theirs to the curb to follow the mountain bike craze, we stuck to our guns (and still managed to build some groundbreaking, race-winning MTBs). Our now long-lived Citizen, Commuter and Coda bikes enjoy the advantage of decades of continuous evolution, a loyal fan base, and the benefit of the latest components and frame technologies.

We’ll admit that any bike is better than a car for the inner city shuffle. But we’ll also tell you our commuter and fitness bikes are among the very best at getting you from here to there. We know what works, because we live the life. We ride, and that’s the very best inspiration and influence for city bikes.